for Promomed

Update: 13.08.2024

Last week: 31 week 2024 (29.07.2024 - 04.08.2024)

Last full month: July 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 287 -4.0% 13.0% -0.5 13 412 804 -7.4% 9.0% -0.8 0.1%
MoM 33 561 12.5% 13.2% 1.4 64 687 077 4.5% 9.7% 0.5 0.2%
YTD 224 366 19.5% 11.5% 2.6 483 375 741 39.5% 9.4% 2 -7.9%
MAT 377 462 24.4% 10.6% 2 793 794 139 42.8% 8.8% 1.5 1.1%
BRAINMAX
WoW 1 001 -12.1% 100.0% 0 3 735 888 -13.1% 100.0% 0 -12.1%
MoM 5 212 11.0% 100.0% 0 19 612 893 12.5% 100.0% 0 11.2%
YTD 32 678 39.2% 100.0% 0 119 536 531 51.0% 100.0% 0 39.2%
MAT 55 857 66.7% 100.0% 0 201 386 716 80.8% 100.0% 0 66.7%
GOLDLINE PLUS
WoW 14 405 -1.7% 46.5% 0.3 44 671 462 -2.7% 38.6% 0.7 -2.3%
MoM 68 010 -10.6% 46.4% 0.7 212 403 736 -10.0% 38.3% 0.8 -12.0%
YTD 525 121 -4.4% 44.9% 0.9 1 655 174 803 -1.0% 36.7% -2.7 -6.2%
MAT 845 084 3.2% 45.5% 1 2 675 032 923 9.5% 38.0% -1.5 0.9%
MIGRENIUM
WoW 10 229 4.0% 0.5% 0 3 482 189 4.7% 0.6% 0 -1.5%
MoM 45 770 -3.4% 0.5% -0.1 15 433 925 -1.3% 0.6% -0.1 11.3%
YTD 363 195 -6.4% 0.5% -0.1 112 149 109 59.2% 0.7% 0.2 9.5%
MAT 616 585 -5.2% 0.5% -0.1 164 354 141 39.1% 0.6% 0.1 13.0%
MODELAX-N
WoW 20 849 -9.7% 17.6% -1.1 9 870 299 -8.7% 11.7% -1 -4.1%
MoM 102 999 -20.7% 19.3% -6.2 48 116 412 -16.9% 13.0% -4 4.9%
YTD 910 541 34.7% 23.0% 4.2 391 115 787 83.9% 14.8% 4.3 10.1%
MAT 1 402 619 57.6% 21.1% 5.5 561 190 853 96.8% 13.0% 4.2 16.6%
REDUXIN
WoW 9 957 -6.1% 32.1% -1.3 50 201 209 -8.8% 43.4% -2.1 -2.3%
MoM 48 170 -9.4% 32.8% 1 247 736 086 -11.8% 44.6% 0.1 -12.0%
YTD 384 672 -8.7% 32.9% -0.9 2 062 197 053 14.4% 45.8% 3.3 -6.2%
MAT 601 169 -4.3% 32.4% -1.8 3 132 478 430 18.4% 44.4% 1.7 0.9%
REDUXIN FORTE
WoW 2 923 0.0% 9.4% 0.2 12 476 620 1.7% 10.8% 0.7 -2.3%
MoM 13 691 -8.3% 9.3% 0.4 57 980 483 -10.1% 10.4% 0.2 -12.0%
YTD 102 833 0.2% 8.8% 0.6 445 671 468 14.2% 9.9% 0.7 -6.2%
MAT 166 218 11.9% 8.9% 0.9 709 005 730 24.8% 10.1% 0.9 0.9%
SALVISAR
WoW 7 751 -2.4% 1.1% 0 3 466 633 -2.4% 1.0% 0 0.7%
MoM 34 936 -11.1% 1.1% -0.2 15 667 203 -7.6% 1.1% -0.1 2.1%
YTD 310 935 1.6% 1.4% 0 126 431 641 27.0% 1.2% 0.1 -1.2%
MAT 503 167 -12.0% 1.3% -0.2 190 624 265 -0.8% 1.1% -0.2 3.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 224 366 19.5% 11.5% 2.6 483 375 741 39.5% 9.4% 2 -7.9%
BRAINMAX 32 678 39.2% 100.0% 0 119 536 531 51.0% 100.0% 0 39.2%
GOLDLINE PLUS 525 121 -4.4% 44.9% 0.9 1 655 174 803 -1.0% 36.7% -2.7 -6.2%
MIGRENIUM 363 195 -6.4% 0.5% -0.1 112 149 109 59.2% 0.7% 0.2 9.5%
MODELAX-N 910 541 34.7% 23.0% 4.2 391 115 787 83.9% 14.8% 4.3 10.1%
REDUXIN CAPS 384 672 -8.7% 32.9% -0.9 2 062 197 053 14.4% 45.8% 3.3 -6.2%
REDUXIN FORTE 102 833 0.2% 8.8% 0.6 445 671 468 14.2% 9.9% 0.7 -6.2%
SALVISAR 310 935 1.6% 1.4% 0 126 431 641 27.0% 1.2% 0.1 -1.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 377 462 24.4% 10.6% 2 793 794 139 42.8% 8.8% 1.5 1.1%
BRAINMAX 55 857 66.7% 100.0% 0 201 386 716 80.8% 100.0% 0 66.7%
GOLDLINE PLUS 845 084 3.2% 45.5% 1 2 675 032 923 9.5% 38.0% -1.5 0.9%
MIGRENIUM 616 585 -5.2% 0.5% -0.1 164 354 141 39.1% 0.6% 0.1 13.0%
MODELAX-N 1 402 619 57.6% 21.1% 5.5 561 190 853 96.8% 13.0% 4.2 16.6%
REDUXIN CAPS 601 169 -4.3% 32.4% -1.8 3 132 478 430 18.4% 44.4% 1.7 0.9%
REDUXIN FORTE 166 218 11.9% 8.9% 0.9 709 005 730 24.8% 10.1% 0.9 0.9%
SALVISAR 503 167 -12.0% 1.3% -0.2 190 624 265 -0.8% 1.1% -0.2 3.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 287 -4.0% 13.0% -0.5 13 412 804 -7.4% 9.0% -0.8 0.1%
BRAINMAX 1 001 -12.1% 100.0% 0 3 735 888 -13.1% 100.0% 0 -12.1%
GOLDLINE PLUS 14 405 -1.7% 46.5% 0.3 44 671 462 -2.7% 38.6% 0.7 -2.3%
MIGRENIUM 10 229 4.0% 0.5% 0 3 482 189 4.7% 0.6% 0 -1.5%
MODELAX-N 20 849 -9.7% 17.6% -1.1 9 870 299 -8.7% 11.7% -1 -4.1%
REDUXIN CAPS 9 957 -6.1% 32.1% -1.3 50 201 209 -8.8% 43.4% -2.1 -2.3%
REDUXIN FORTE 2 923 0.0% 9.4% 0.2 12 476 620 1.7% 10.8% 0.7 -2.3%
SALVISAR 7 751 -2.4% 1.1% 0 3 466 633 -2.4% 1.0% 0 0.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 33 561 12.5% 13.2% 1.4 64 687 077 4.5% 9.7% 0.5 0.2%
BRAINMAX 5 212 11.0% 100.0% 0 19 612 893 12.5% 100.0% 0 11.2%
GOLDLINE PLUS 68 010 -10.6% 46.4% 0.7 212 403 736 -10.0% 38.3% 0.8 -12.0%
MIGRENIUM 45 770 -3.4% 0.5% -0.1 15 433 925 -1.3% 0.6% -0.1 11.3%
MODELAX-N 102 999 -20.7% 19.3% -6.2 48 116 412 -16.9% 13.0% -4 4.9%
REDUXIN CAPS 48 170 -9.4% 32.8% 1 247 736 086 -11.8% 44.6% 0.1 -12.0%
REDUXIN FORTE 13 691 -8.3% 9.3% 0.4 57 980 483 -10.1% 10.4% 0.2 -12.0%
SALVISAR 34 936 -11.1% 1.1% -0.2 15 667 203 -7.6% 1.1% -0.1 2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs